by Courtney SoinskiWhen it comes to choosing a real estate professional, homebuyers understandably place a high priority on an agent’s honesty and trustworthiness. Today’s consumers expect transparency and want you to shoot them straight when it comes to their home buying or selling experience.According to the J.D. Power 2014 Home Buyer/Seller Satisfaction Study, there is a strong desire for agents who will keep their clients completely comfortable and well informed. This study measures consumer satisfaction among homebuyers and their experience with the agent or salesperson, real estate office, closing process, and a variety of additional services. Overall, it was concluded that the agent-client relationship was the most important factor in determining a client’s satisfaction.
Taking all of this into consideration, it is evident that consumers are more likely to hire you as a real estate professional if they trust you. When speaking with new clients, give upfront responses and tell it like it is. Believe it or not, your clients will appreciate your honesty.As proven in the 2013 National Association of REALTORS Profile of Home Buyers and Sellers, authenticity is the key to a strong and reliable personal brand, and a strong personal brand is the gateway to highly successful lead generation that surpasses those who rely soley on their listings for leads.
After going through the whole home buying process, about nine in 10 buyers said they would probably recommend their straightforward, transparent, agent to others. It was also found that 98% of homebuyers surveyed view honesty and integrity a “very important” factor during the home buying process.If you want to win leads and build your reputation, be honest, genuine and transparent with your clients and in your advertising. Prospects and clients will feel absolutely comfortable with you as their agent and information source. And that’s the truth!